Cyance helps business-to-business (B2B) clients forecast customer buying behaviour through its predictive analytics software.

Cyance’s pioneering behaviour-based marketing technology platform ‘Nexus’ is an Artificial Intelligence-powered platform for intent marketing. It enables businesses to target their customers with laser focus. Nexus can interpret and understand the behaviour of users browsing over 50,000 partner websites. It detects the digital footprints that businesses are leaving online, allowing clients to accelerate their sales along with their marketing return on investment (ROI).

Clients who use Cyance’s software platform are able to stay one step ahead of consumer behaviour, as well as receive information on sentiment and interest across their current and future customer base. This enables them to adapt and prioritise marketing/sales efforts to target their budget in areas where they are likely to achieve higher ROI. By using Nexus, companies can increase sales by up to 50% as well as an increase in ROI by up to 300%.